Rakuten is Japan’s leading e-commerce and financial service provider, offering a comprehensive ecosystem that includes Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, and Rakuten Securities. In April 2020, Rakuten launched its services as Japan's fourth mobile network operator. The company also provides financial services leveraging fintech, digital content, and communication services like Viber and Kobo. Centered on Rakuten Ichiba, one of the world's largest e-commerce platforms, Rakuten's purpose is to contribute to society by creating value through innovation and entrepreneurship, delivering high-quality services that support the success of its users and partners.