MotomLed
Digital Signage Management: Motomtech’s Development of the MotomLED Platform
About MotomLed
MotomLED is a modern digital signage platform designed to simplify and optimize how organizations manage content across screens in various locations. Built for flexibility and control, MotomLED allows users to curate, schedule, and deploy content from a centralized interface, whether in retail, corporate, hospitality, or event environments. By streamlining display operations and enabling real-time collaboration between teams, the platform turns digital signage into a dynamic and strategic communication channel.
Industry
Technology
Service
Technology Department as a Service
What We Did
Product Conceptualization, Software Prototype, Web Application Development, Maintenance & Enhancement
Small Team
3 Full-Time Equivalent (6-in-1 Business Analyst, UX/UI Designer, DevOps, Quality Assurance, Project Manager, Software Architect, plus 2 Developers)
Results
Since its launch, the MotomLed platform has delivered tangible benefits like
user satisfaction post-launch
driven by improved usability and content management workflows.
reduction in coordination errors
thanks to centralized approval and publishing processes.
displays updated in real time
with zero downtime or service interruptions.
boost in collaboration efficiency
by streamlining media review and publishing cycles.
Challenge
Managing digital signage at scale has become a fragmented and time-consuming task for organizations using legacy tools or disparate systems. Businesses struggled with maintaining consistent messaging across screens, coordinating approvals for marketing content, and responding quickly to real-time needs. Teams often relied on manual processes or outdated software that lacked integration, leading to frequent miscommunication, slow content updates, and poor user engagement.
Solution
MotomLed was built by Motomtech as a full-service solution that handles everything a business needs to run digital signage across different locations.
Phase 1
Software Development
On the software side, we created a powerful web platform where clients can easily control and customize what shows up on each of their digital displays. Whether they want to schedule content by time, location, or display group, the platform gives them complete flexibility. Clients can organize their signage setup by locations, create groups within each location, and manage individual devices in each group. This way, they can tailor what’s shown based on region, store layout, or even time of day.
Phase 2
Hardware Components
Beyond the software, we also offer a hardware component, providing pre-configured digital signage devices that work seamlessly with the platform. This way, clients get a full plug-and-play experience without needing to worry about sourcing or compatibility.
Phase 3
Implementation
On the backend, we built a dedicated admin dashboard for the MotomLED team. This back office gives full visibility into customer accounts, active subscriptions, hardware orders, usage statistics, and more. It allows the internal team to fulfill orders, manage platform users, and maintain a smooth experience for everyone using the system.
Technology Stack
To ensure a high-performance, scalable, and secure solution, the MotomLed platform was built using:
Backend & Infrastructure
Ruby AWS Fargate Amazon S3 Amazon VPC Elastic Load Balancing (ELB) Amazon Route 53 AWS IAM AWS KMS AWS WAF Amazon API Gateway AWS Lambda (if needed) Amazon SNS Amazon CloudWatch GitHub Amazon CloudFront Amazon ECR
Frontend & Database
React Amazon RDS Postgres
Testimonial
“As an in-house initiative, MotomLED challenged us to think beyond the usual scope and build something truly scalable and impactful. With our own Motomtech team acting as both client and developer, we were able to test ideas rapidly and execute with precision. The result is a platform that reflects our highest standards in digital product development.”
Product Leadership Team,
Motomtech
